Your best brand ambassadors are your own employees. When positioning your company, no strategy beats the power of turning those employees into opinion leaders in their industry. So, to really stand out, it’s vital that both your senior executives and mid-level staff have an active social media presence. Make them shine and see the results!
The time has come for LinkedIn influencers
Having your managers and employees on social media provides numerous benefits for your company. Transforming your employees into opinion leaders is an excellent way to build or increase your company’s credibility and transparency, as well as humanising it. Who better than your own employees to spread the word about your services? They are the ones who can best share their achievements, internal company actions and generate conversations through the publication of opinion articles. This not only facilitates interaction with other profiles in the sector, but also strengthens the relationship with customers, increasing their loyalty and satisfaction.
Using these tactics creates valuable connections that allow your business to move forward significantly. Staying active on social media offers the opportunity to build credibility and authority, positioning the spokesperson as an influential figure and thought leader in their field. However, to maximise these benefits, it is crucial to develop a social media crisis management plan in advance that anticipates and minimises any situation that could jeopardise the company’s reputation.
According to the most recent study conducted by LinkedIn at the beginning of 2024 (a platform with 100 million users, 18 million of them in Spain), only 1.8% of Spanish users generated content in the month prior to the study. Of these 100 million users, 45% were senior managers in companies. In addition, 30% of engagement on company page posts came from employees themselves. These figures underline, firstly, the need to be present on this platform with new professional profiles and, secondly, the importance of implementing an effective communication strategy for existing profiles. This will raise both personal and corporate branding to a higher level, increasing the visibility and presence of your business.
Canela offers the service of managing spokesperson profiles on LinkedIn
Beyond finding affinities with interesting profiles, LinkedIn offers great possibilities: it allows effective networking with users interested in the content you share, developing your personal brand, improving your positioning in the main search engines thanks to a good strategy and generating leads and business opportunities.
For all these reasons, at Canela we are committed to developing a personalised communication strategy for the professional profiles of company executives. This strategy, aligned with the brand’s values and objectives, contributes to improving its reputation and reinforcing key messages that resonate with its target audience.
Ready to boost the impact of your company and your opinion leaders? If you want to take your spokesperson’s presence to the next level, contact us to create a tailor-made communication strategy.
Give your brand the boost it deserves!
Arantxa Aguilera is Directora of B2B and Digital at Canela.
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