AI in Graphic Design: Ally or Threat?
In the digital world, Artificial Intelligence is transforming several industries, and graphic design is no exception. The question as to whether AI is an ally or an enemy of graphic designers is a burning issue that deserves careful analysis.
The speed and efficiency of AI based tools can make some designers fear for the jobs. However, it is essential to understand that these tools should be considered as a bonus, not as substitutes. Designers can use AI as a tool to speed up repetitive tasks, allowing them to focus on the creative and strategic part of their job.
Have you heard talk of Looka? It is about a tool that uses algorithms to create logos and visuals based on your taste. Khroma do something similar to help in the selection of colour palettes. But wait, you don’t have to go that far! The tool Canva, used by a 100 million people monthly, is also in the game with its magic AI suggesting templates according to your preferences and Adobe Sensei, the Abode superstar, seeks to optimise different functions in many of its products, like Photoshop, Illustrator and InDesign.
Balancing Human Creativity and Technology
From now on the collaboration of designers and technology will bring surprising results. Of that there is no doubt. It can even broaden creative horizons, but it will never have the capacity to replace human creativity. Additionally, the machines will always need a person to assist them. If you don’t believe it, take a look at the hands featured in these AI created images:
However, the risk of the devaluation of the sector is a valid concern. Artificial intelligence doesn’t represent a direct threat for Graphic Design, but it does pose a risk to the reputation of the field. It is important to understand that using these tools requires learning and knowing technical and visual things, as well as good research. As experts, we must clearly explain the necessary steps to guarantee a successful project, give value to our specialised job and help avoid mediocrity in graphic design.
In conclusion, the relationship between AI and graphic designers is complex, but there is no turning back. In this sector of constant evolution, a designer must be able to adapt and take the maximum support from these tools. The key is to find a balance, ensuring that the technology acts as an bonus to secure more success.
Sarai Carcedo is Design Manager at Canela
