Rover.com, a brand that values the love of pets, wanted to convey this feeling through the media in order to gain visibility and publicise its services.
So, we suggested organising the most romantic and fun date of the year: the first Speed Dating in Spain, where participants could bring their humans.
To attract singles (and their pets), we launched an Instagram campaign with content creator and comedian Benja Serra, supported by an effective advertising strategy.
After attracting participants, we chose a charming terrace and let love (and pets) do the rest. According to a Rover.com study presented at the event, “74% of pet owners believe that the presence of dogs improves relationships and creates emotional bonds”.
We don’t know if love really did emerge, but the launch of the video and the press release brought excellent results.
Resultados
Medios
- Cuatro
- ABC
- Europa Press
33
Impacts
87M
Audience
Servicios
- Communication and PR
- Influencer Marketing
- Events
Sector
- Lifestyle
