Velux

Danish brand VELUX wanted to change its communication strategy: much more than selling roof windows, VELUX helps people from all over the world to get inspired to transform their houses into inspirational, comfortable and efficient spaces to live, work and enjoy.

For this purpose, we created a communication plan focused on both media relations and digital activities. 

Besides a press office calendar that covered product launches and end consumer tips, we managed branded contents with Vogue and Observador, press trips to Madrid, Denmark and Paris and also influencers campaigns.  

We also provided support for the Portuguese version of VELUX’s new website to have the local touch in terms of contents and case studies that can inspire other consumers. 

As a result, in 2023 we achieved a reach of 2M in the national media and, on social media, through more than 100 pieces of content, we reached 1.5M people.