Locus Robotics

Locus Robotics, a leading provider of autonomous mobile robots (AMRs) for fulfillment and distribution warehouses, wanted to increase its presence and recognition in  the Spanish market. Using their LinkedIn page, Locus Robotics wanted to educate its target audience about how AMRs can help provide solutions for warehouse challenges.

So Canela proposed a social media strategy aligned with the characteristics of LinkedIn and the personality of Locus Robotics
focusing mainly on two types of content:

• Corporate Content: Posts showcasing Locus solutions,
  press coverage, interviews and in-depth articles featuring
  local team, as well as participation in industry fairs and events.

• Special Content: Posts on relevant days that allow us to present
  the company in a more human, approachable, and unique way.

And the results?

• A 36% increase in the follower community compared to the previous year.
• A total of 36,506 impressions and over 2,500 interactions with the proposed content, achieving a 74% and 122% increase respectively and in an entirely organic way.