ChargeGuru, the European expert in electric vehicle charging, contacted Canela for the launch of its services in Spain and Portugal. We created a 360º campaign under the concept “Become a Guru”, inviting communities and property managers to lead the transition to electric vehicles.
We designed various creative assets aimed at both audiences, including banners, press ads, newsletters, and social media content, compiled in a self-editable toolkit for use across Europe, ensuring campaign consistency.
Additionally, we led PR campaigns in Spain and Portugal. In Spain, we launched the service exclusively with the national newspaper El Español, followed by a press release, resulting in over 40 media impacts and reaching over 57 million people. In Portugal, we conducted exclusive interviews with top-tier journalists, positioning ChargeGuru as a key player in the electric charging market, reaching nearly 2 million people in less than a month.
Results
40
Impacts
57 M
Audience
Spain
2 M
Audience
Portugal
Services
- Creativity and Design
- Communication and PR
Sector
- Energy transition
- Mobility
