Bioinicia Cosmetics is one of the very few Spanish cosmetics companies capable of achieving revolutionary results with a full commitment to sustainability. So for the launch of its new product range, together with the CSIC (Spanish National Research Council), we sought to generate a WOW effect, just like the one generated by its patented technology, with 100% active ingredients.
At Canela, we came up with the concept of “The Pure Workshop”, the creative axis that gave shape to a beauty workshop divided into 3 sessions, two for journalists and one for influencers. We took care of the whole campaign, from the concept to the communications, messaging and production, including the management of the 20 journalists and 10 influencers who attended the event.
In addition, we created an ongoing strategy with these 10 influencers throughout 2024, as well as earned and paid media activities in the most relevant lifestyle and beauty media, such as Vogue, Welife or GQ, to optimise the brand’s resources and impact its target audience on the mid-term.
The result? A total of 50 articles in lifestyle, national and sustainability media outlets such as ¡Hola!, Mujer.es, El Español or The Reason Behind, reaching an audience of 162.5 million users. On social media channels, the 45 Instagram posts and the 2 on TikTok reached over 1 million users.
Results
49
Impacts
162M
Audience
10
Influencers
1M
Reach
Services
- Events
- Digital and Social Media
- Influencer Marketing
Sector
- Lifestyle
