Findability by Canela combines SEO and GEO and includes a comprehensive audit, an integrated strategy and ongoing monitoring, with the aim of ensuring brands’ presence on the channels used by consumers, whether Google or AI platforms
Barcelona, Madrid, 11 February 2026 – Canela, an independent communications agency, is launching Findability by Canela, a new service designed to ensure brand visibility in an ever-evolving digital landscape, where searches are no longer conducted solely on traditional search engines such as Google, but also on generative AI platforms that have been gaining traction for some time, such as ChatGPT, Gemini and Claude.
Findability by Canela combines traditional search engine optimisation (SEO) with a new approach: GEO (Generative Engine Optimisation). The aim is to improve the way brands are found, recommended and displayed by artificial intelligence systems.
This new service begins with a comprehensive audit of brands’ digital visibility, both on search engines and on AI platforms. Subsequently, an integrated strategy is developed that works simultaneously with SEO and GEO. With this new service, it is also possible to carry out continuous monitoring, keeping pace with the rapid evolution of technologies and generative algorithms. In this context, Findability by Canela becomes the ideal partner for enhancing brands’ communication strategies, by closing the loop on discoverability between owned media and paid media.
This approach has emerged in response to a shift in user behaviour. Currently, 60% of Google searches do not result in a single click, and the organic click-through rate for the top position has fallen from 28% to 19% between 2024 and 2025. At the same time, 38% of users already use generative AI tools to complement their searches. For example, ChatGPT surpassed five billion monthly visits, becoming the fifth most visited website in the world.
“Digital visibility is no longer limited to a single channel. With the widespread adoption of AI tools, brands are facing a completely different landscape: consumers have changed the way they discover brands and make decisions. Findability by Canela was born out of this reality, with the goal of helping brands be found where their audiences are searching, whether on traditional search engines or through AI tools, as we’ve already demonstrated with some of our clients during the service’s beta phase,” explains Arantxa Aguilera, Head of Digital at Canela.
For years, a solid SEO strategy was enough to ensure visibility. However, users began asking AI assistants directly for recommendations, conducting voice searches, and using smart maps, among other things. Now, being present at the moment of decision means much more than just appearing on Google.
