Canela, a public relations agency with offices in Barcelona, Madrid, and Lisbon, celebrates its fifteenth anniversary as a leading independent agency for the Spanish and Portuguese markets. Founded in 2006 by Deborah Gray, the firm has received multiple industry recognitions at both national and international levels in recent years. It has diversified its service offerings and areas of expertise while continuing to expand its client portfolio with new accounts such as Dyson, Palo Alto Networks, Sendcloud, and Vivid Money.
To mark its anniversary in such an unusual context, Canela has created an Instagram filter allowing its team, clients, and collaborators to virtually blow out the candles. Sharing the video on Instagram Stories offers a unique way to celebrate its fifteenth anniversary.
Over the past year, Canela has added clients from growing sectors such as Dyson, Palo Alto Networks, Sendcloud, and Vivid Money.
Founded 15 years ago with a strong specialisation in the technology sector, Canela has since broadened its focus and is now structured into three main areas: Business to Business, Consumer Technology, and Lifestyle. In addition to media relations and strategic consultancy services, the agency provides social media management, influencer marketing, digital content creation, and graphic design. This has enabled Canela to work with a diverse range of national and international clients over the years—from tech brands like Lenovo, Motorola, and Sony to institutions such as the European Commission. The agency has also supported startups such as Babbel, Cooltra, and Tapp Water, as well as social initiatives like Sonrisas de Bombay and Tree-Nation.
PRovoke has recognised the agency among the top 5 consultancies in Iberia and the top 5 agencies to work for in EMEA.
Throughout its history, Canela’s work has received numerous national and international accolades. It has been a finalist four times in the Best Agency to Work For in EMEA category of PRovoke’s ranking (formerly Holmes Report), and its campaigns have been nominated for various categories in the international SABRE Awards every year since 2009. In 2019, it was named Best Communication Agency by PR Noticias and was also a finalist in PRovoke’s Fastest Growing Agencies ranking. That same year, Canela was included in the Ibero-American Creative Agencies ranking by the FICE advertising festival.
“We are celebrating 15 years, and despite the challenging circumstances we are currently facing, we want to take this opportunity to thank all our clients, collaborators, and partners who have helped us reach this milestone. Canela has established itself as a leading agency, and I firmly believe that the keys to our success have been our flexibility, dedicated team, and ability to adapt and reinvent ourselves in response to the evolving market needs,” says Deborah Gray, founder and managing director of Canela.
