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LinkedIn vs AI: the clean-up begins

Before we head into the final stretch towards summer, it’s time to pause and look back at everything May has brought us

Gemini Omni lets users create and edit videos from text, images, audio or existing clips. The tool can generate short scenes, modify specific elements and maintain visual consistency across the final result.

LinkedIn will limit the reach of generic, repetitive or low-value AI-generated content. The platform will also take action against automated comments, bots and fake profiles to bring back more authentic conversations.

Meta has launched Forum, a new standalone app inspired by Reddit and Quora, focused on debates, questions and communities. For now, it is available in the US and on iPhone, and connects directly with Facebook Groups.

Google is integrating generative AI into Search to answer longer, more conversational queries, including files, photos and videos. A shift that brings search closer to chatbots and could transform how brands and media gain visibility.

X has updated the limits for free accounts, restricting actions such as direct messages, posts, replies and daily new follows, with the aim of encouraging users to move to X Premium.

WhatsApp is testing group stories, a feature that allows users to share photos or videos that disappear after 24 hours and can only be viewed and replied to by group members.

YouTube has published a brand growth guide, with tips on how to make the most of creators, ads and long-lasting content on the platform.

TikTok has launched TikTok Real, a programme designed to detect and remove counterfeit products from TikTok Shop with the support of more than 300 intellectual property experts.

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