Every year during the lead up to Black Friday, technology retail chains flood the media with press releases filled with all kinds of content, which makes it extremely difficult to stand out from the crowd. Our goal was to bolster Worten’s share of voice by positioning them as one of the most prominent sources for Spanish media during this news cycle.
To guarantee a broad appeal to the maximum number of media outlets, we broke down our data on a regional level and offered a bespoke set of data to the local media in each Autonomous Community in Spain. Our data was drawn from a study on the consumption habits of the Spanish people during Black Friday and Christmas.
Thanks to the personalised study for each Community, we obtained more than 250 pieces of coverage in national, economic and local media.