Wallbox

Being listed on the New York Stock Exchange is a great moment for any company, so when Wallbox (a leader in electric vehicle charging solutions) decided to take the big leap by reaching an agreement with SPAC Kensington Capital, Canela was by their side managing the communication.

Taking into account the legal aspects of the operation, we decided to implement a slightly different communication plan, providing the information first to those media (economic and general media) that followed the deal live. Afterwards, we sent the detailed information to the rest of the media and organized a virtual press conference with 5 key national journalists. 

The results lived up to the reported milestone: a total of 186 impacts (36 print, 136 online, 9 TV impacts, 10 radio impacts and 9 interviews conducted) to date.