Transforming a brand, window by window

VELUX, the leading Danish roof window brand, wanted to change the way its consumers perceive the brand, evolving from a “product-focused brand” to a “lifestyle product”.

For this purpose, we created a communication strategy that involved both the PR and Digital departments, in which we developed earned and paid media actions, influencer campaigns and provided digital support for the Portuguese version of VELUX’s new website. We have also carried out all sorts of activities, from press trips to interactive branded content in Vogue, as well as providing support to their marketing department in the elaboration of their international case studies.

As a result, to date, we have achieved a reach of 1.7M in the national media.

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