We have made influencers sweat during the #sonyfitness experience to present the first true wireless, noise-cancelling, and splash water resistant sports headphones on the market, as well as Sony’s new submersible wireless speakers.
Canela invited 10 Spanish influencers, some of them well-known actors on the national scene, to have a fun and immersive experience of wearing the new Sony headphones during a running session in the Parque del Retiro in Madrid, followed by a fitness session with the actress and instructor Mariam Hernández.
The participants loved the opportunity of submerging the Extra-Bass wireless speaker in water to check its total tightness and sound, and they also enjoyed a healthy lunch specially prepared for the occasion while sharing their opinions about the new Sony products.
The #sonyfitness experience resulted in over 50 impacts on the influencer’s social networks and personal blogs, showing the product features through photos, live videos and fun boomerangs. All together, the posts, stories and blog posts of the attendees achieved a reach of over 5 million.