Sonrisas de Bombay
Real testimonies to fight against an equally real problem
Sonrisas de Bombay is an NGO that advocates for Human Rights in Bombay. Together with them, we developed a communication campaign based on real testimonies to position the fight against human trafficking in the Spanish media.
To do so, on World Day Against Trafficking in Persons, we launched an opinion article in which the founder of the NGO, Jaume Sanllorente, spoke about the reality of the streets of Bombay. At the same time, we recorded and broadcast a video with real testimonies of the NGO’s beneficiaries and distributed a press release with data on human trafficking around the world.
