Palo Alto Networks

Palo Alto Networks, the leading cybersecurity company worldwide, asked us to help them increase their brand awareness and position their spokespeople as leaders in the debate on cybersecurity in Spain. 

To achieve this, we developed a communication plan focused both on their research on the latest cyber-attacks around the world, and on their products, i.e. innovative solutions designed to increase the security of companies. We prepared opinion articles, announcements, product launches, reports with a detailed analysis of cyber threats and virtual press breakfasts with media such as ChannelPartner, CSO / ComputerWorld and IT Digital Security.

So far, we have achieved more than 620 pieces of coverage in main IT and business media, as well as in specialized cybersecurity publications such as Byte TI, Computing, Channel Partner, El Economista, IT Digital Security or MuySeguridad.