Palo Alto Networks
Palo Alto Networks, the global cybersecurity leader, chose Canela to increase its brand awareness in the Spanish market and help position its spokespeople as opinion leaders in the cybersecurity ecosystem.
For this aim, we developed a communication plan focused on its ongoing investigation of current cyberattacks along with groundbreaking products and solutions to increase companies’ security. This strategy includes opinion articles, company announcements and product launches as well as tailor-made pitches with relevant information from sector’s reports or in-depth analysis of cyberthreats. We’ve also organized informal one-to-one gatherings like press breakfast with top tier media such as ChannelPartner, CSO/ComputerWorld and IT Digital Security as this has proved to be a good relationship-building opportunity for the company’s Country Manager in Spain.
During the first 6 months of collaboration, more than 100 pieces of coverage were achieved in IT, business and specialised media such as Byte TI, Computing, Channel Partner, El Economista, IT Digital Security or MuySeguridad.