Locus Robotics: 360° communication and two fairs

Locus Robotics, a North American company specialised in industrial robotics and logistics, asked us to manage and provide full logistics support for their participation in two key trade fairs in the sector: Salón Internacional de la Logística SIL (International Logistics Fair) in Barcelona and Logistics & Automation in Madrid.

To do this, we got the different departments of Canela involved. While the PR department was in charge of developing messages and distributing them to the media: preparing press releases, managing interviews and training spokespersons for the events; the Digital department implemented a social media communications strategy focused on LinkedIn.

Thanks to this, during both fairs, we obtained more than 400 leads from potential clients, as well as numerous impacts in the media, and a reach of more than 3,100 people and 1,200 interactions on social media.

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