After the successful launch of eCooltra in Portugal in April 2017, the leading mobility company in Europe went on to ask Canela to manage its press office in both Spain & Portugal. The aim of the campaign was to increase the presence of Cooltra Group’s 3 brands (Cooltra, eCooltra and EcoScooting) among the media as well as raise awareness about the future of mobility in the principal cities in both countries.
Canela manages the press office for Cooltra, creating interesting content for journalists about fundraising and partnerships, sustainability, smart mobility data, awards, new openings and customer loyalty plans, among others. We have also secured Grupo Cooltra presence in special editorials, awards, events, and around 50 interviews with the company’s spokespeople.
With this ongoing press office activity we have achieved over 550 media impacts in top tier media such as El País, El Periódico, La Vanguardia or Cinco Días in Spain, as well as Público, Jornal Económico, Jornal de Notícias, Diário de Notícias or Marketeer in Portugal. Canela also managed interviews and reports with national and local TVs such as Telecinco, TVE1, TeleMadrid, CMTV or Canal Q.