Obtaining its rightful share of voice in the ecommerce market has not been easy for a company like Adyen, in spite of having international clients such as Facebook, Netflix or Uber. After more than 6 years in the Spanish market with its unified payment platform, it remained unknown to most of the specialised press. Adyen chose Canela to manage its PR and Social Media activities with the aim of increasing its presence in the vertical and business media, improving its brand awareness.
During the first year of activity Canela established a complete calendar of content generation, holding meetings with the press and preparing a constant flow of information for the press. Thanks to these activities, the company has become a reference in the ecommerce sector as a unified and strong payment platform. In addition, it has become a thought leader in the retail sector thanks to the dissemination achieved for its annual reports on retail, where local data has been especially adapted by Canela to our market.