The influencer’s pets, the best Petcurean prescribers
Petcurean | Influencers
Petcurean, specialist in nourishing and premium pet food, arrived to Canela with the aim of generating brand awareness, increase sales and promote the advantages of the brand for animal welfare, a key that brings an added value and quality to their products.
Among other activities, Canela managed the product review programme with influencers pet owners. In addition to spreading the benefits of Petcurean for their pets health, some of the influencers also promoted a competition to win a photo session with our pet. For the promotion of the brand and the competition, we chose the influencers Roberto Leal (along with the profile of his dog), Alma Obregón, Santos Román (animals photographer and responsible for the photo shooting), Luceral and Cover Couple.
The giveaway of Petcurean’s products to all influencers resulted in interesting photos of pets tasting the brand, as well as tips from prescribers which arose the interest of pet lovers looking for a quality product. This campaign with influencers resulted in more than 700,000 people reached, 2.000 engagements, 269 people participating in the contest and an increase of 40% of visitors who contacted with specialist distributors to place orders or make inquiries about the brand and its advantages.