Making influencers sweat in #sonyfitness experience
Sony | Influencers
Canela organized an exclusive event with various influencers carefully selected to present the first true wireless, noise-canceling, and splash water resistant sports headphones on the market, as well as Sony’s new submersible wireless speakers.
Canela invited 10 influencers from different specialties so they could have first hand experience of wearing the new Sony headphones during a running session in the Parque del Retiro in Madrid, as well as a fitness session with the actress and instructor Mariam Hernández They were also shown the power of the new Sony wireless speakers with Extra-Bass. They were also able to submerge those speakers in water to check their total tightness. At the end, they could enjoy all together a healthy lunch specially prepared for the occasion while sharing their experiences and feelings with the new Sony products.
The 10 participating influencers, some of them recognized actors of the national scene, were delighted with the experience and published about 50 impacts on their social networks and personal blogs. In addition to sharing their experiences, they also showed the products and their features to all their followers through photos, live videos and fun boomerangs.
All together, the posts, stories and blog posts of the attendees achieved a reach above 5 million viewers under the hashtag #SonyFitness.
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