Improving sports training sessions with Zepp
Zepp | Press office
Zepp, digital sensors for sports training, needed a boost to gain foothold in the world of the sport’s wearables. Due to the saturation of this sector, the brand needed recognition and differentiation, as well as position itself as a product of reference for amateurs athletes who want to train as professionals.
Canela PR selected different specialized media both in sport and in IT in order to organize various testing products, as well as to arouse attention about this device. In addition, Canela also took the opportunity in specific dates as the Father’s day, Mother’s day or Christmas bazaars to position Zepp devices as an innovative gift. We also manage collaborations with influencers or bloggers in the sport sector.
These activities achieved more than 80 clippings, 3 contests and 2 interviews in national media as Radio Nacional of Spain, Europa Press, EFE, AS, El Pais as well as lifestyle like Telva, Cuore, Hola or GQ amongst others. We also managed a collaboration with Atlético de Madrid feminine team which received Zepp devices in exchange of mentions on social media, as well as a golf tournament sponsorship in the IT PRO magazine Byte.
+80 Pieces of coverage
1 Femenine football team
1 Golf tournament