Entertaining media & influencers at MWC
Lenovo | Event
For four consecutive years, Lenovo has trusted in Canela to carry out the logistics and support of its Influencers & Fans program during the Mobile World Congress. The main objective is to provide Lenovo guests with a memorable Barcelona experience and to create a fun and entertaining environment to get to know the company´s milestones and star products.
To secure a favorable environment for networking and interaction, the guests were able to attend conferences with Lenovo representatives as well as to experience first-hand new products participating in activities such as cooking workshops with professional chefs, sightseeing tour with professional photographers, a tour of the buildings of Gaudí buildings with GoCars or a visit to Barcelona Supercomputing Center.
Canela coordinated the visit of Lenovo’s international guests, including more than 20 journalists and 15 influencers from 10 different countries in each year. Broad media coverage was achieved, as well as visual content with great viral potential and multiple conversations in social networks and blogs about the experience with Lenovo in Barcelona.
10 Countries form the EMEA region