Creating a buzz in social media with the official opening of Game Point Center
G.Point | Social Media
Europe’s largest escape room center was due to open on 20th of July 2017. Canela had to make sure everybody was aware that they were open for business.
In addition of the management of the press office, Canela designed a digital strategy which included a influencer campaign, sponsored posts on Facebook, a video teaser, a quiz about escape rooms, and other creative content on G.Point’s Facebook, Twitter and Instagram accounts, according to the community of the brand and with the aim of creating interaction with it.
The influencers chosen by Canela were Iñaki Mur (26K) and Bruno Oro (13K), with fans with different characteristics, so that they could impact two different niches of the audience.
The digital campaign got an increase of a 450% in the number of followers across all G.Point’s social media profiles, as well as an increase in the number of visits and reservations through the webpage of the company.
More than 25.000 comments and new likes were achieved during the first five months of the digital campaign, and 350.000 people were reached.