Top tier coverage for the new range of boxes
Wonderbox | Press office & event
Wonderbox, leader in the experience boxes sector in the Spanish market, wanted to maintain its leading share of voice among the Spanish media during the Christmas campaign while launching its new range of boxes 2017-2018.
Canela presented Wonderbox’s new range of boxes to 20 selected journalists and influencers from Madrid and Barcelona with a two phase approach: we sent a personalized gift box to the journalist which included a fresh full breakfast, one of the best seller boxes of Wonderbox, as well as an invitation to attend an special Christmas concert in El Palau de la Música Catalana. Before the concert, we organized a cocktail with journalists and influencers as well as Wonderbox and Palau de la Música’s spokespeople. Canela also sent out a press release and a bazaar presenting Wonderbox’s latest products.
More than 50 quality articles in top tier media including national press and lifestyle magazines, and 38 images and stories were posted by the influencers in their social media platforms during the Christmas campaign (October-December).
52 Pieces of coverage
38 Posts and stories in Social Media
20 Media attendees