As part of our “Getting to know” series, where we interview well known journalists in Spain, here we have an interview with Inés Ballester. Inés is a well known presenter on Spanish TV and is famous for heading up, for six consecutive seasons, the morning TV programme Por la Mañana, along with the Spanish journalist Iñaki del Moral. She currently heads up the programme Amigas y Conocidas on the TVE1 channel, where six women from different generations, incuding Inés, discuss several current issues and offer their different points of view.
Interview Inés Ballester
1. What advice would you give your 25 year-old self?
Don’t let anyone discourage you from following your dreams. Fight for what you want and be determined to get it. I’m glad to see that the editorial departments of televisions, radios and newspapers are increasingly being filled by women, and they are now on a par with men. The last step would be for women to have more presence in senior management positions. That is the pending issue.
2. Are you an active social media user? What is your favourite network and why?
I use social networks for professional reasons and to maintain contact with my colleagues. I’m not really very active, but I enjoy the immediacy that Twitter provides.
3. Do you think that the new channels of communication which are now emerging are essential to reach the audience?
Traditional programs are trying to rely on new communication tools and social networks. One of the most important innovations is that they enable instant feedback from the audience. The role of the community manager has found its own space in all media newsrooms.
4. What do you think are the advantages of the Internet and social networks for the world of information?
Internet is a huge open window to the world of information. We need to use it, and do it responsibly especially in our profession. Social media locates speakers face to face and permits interaction between the journalist and their audience.
5. Do you have a favourite journalist? If so, who is he/she and what do you like most or find most inspiring about him/her?
I have learned from the great radio masters. Iñaki Gabilondo, Luis del Olmo, Fermín Bocos, have been my models. I started working on the radio and they were my inspiration.
6. What is the biggest obstacle you have had to face in the world of communications?
I have worked in both private and public sector companies. Doing it in a public entity represents perhaps a bigger challenge, because you are being analyzed and judged more comprehensively. You must be more cautious and measure your information and your words.
7. And what is the biggest challenge you have had to overcome?
Maintain my professional values at the forefront over all those years. I am really proud to have lead many different TV formats. I have always been able to live doing something I love and I feel privileged to have covered some great major events of the recent Spanish history.
8. If you weren´t a journalist, in what other profession would you like to work?
Always something creative, maybe in some activity related to art.