Mirror, Mirror On The Wall, Is ChatGTP Better Than Us All?

11 May 2023, By Raquel Máximo, Senior Account Executive en Canela

Have you heard of ChatGTP? If not, you may be living in another world!

ChatGPT (Generative Pre-Trained Transformer) has taken the world by storm with its ability to generate high-quality text through its user-friendly chat interface and with the potential to revolutionize the way we communicate, work, and even think. ChatGPT is a state-of-the-art language model developed by OpenAI that is based on the transformer architecture for natural language processing, and was released in late 2022. It was trained on a massive dataset of over 40 GB of text, information gathered until 2021, and uses a technique called “unconditional generation” to generate text that is coherent and fluent. 

The model has many potential use cases and is a powerful and versatile tool for communication, information access, personalization, and task assistance. It processes messages in real-time, is available 24/7, and has been trained on a vast amount of text data. With the ability to learn from its interactions, ChatGPT can tailor its responses to individual needs and preferences, and even provide customer support and language translation services. Finally, it can assist with tasks like scheduling appointments, saving time and effort for users.

Despite the opportunities presented by ChatGPT, there are also challenges to consider. One of the main challenges is bias and accuracy, as it is only as good as the data it was trained on, and also the need to understand the context of the text entirely. There are also ethical concerns to consider, such as ensuring that the content generated complies with ethical standards and values, avoiding offensive or discriminatory language. And lastly, there is the issue of maintaining the human touch, while it can generate human-like text, it may lack the emotional intelligence and nuance that a human can bring to communications, which is essential to balance the use of automation with human involvement to maintain a personal touch.

As a PR professional, I have always been interested in exploring the advantages of different tools and platforms for writing. When I first heard about ChatGPT I was curious to see how it could help me gain insights and advantages to do my job in a better way. I’ve decided to conduct an experiment by asking ChatGPT for help on some tasks, such as translation and to synthesize raw information. I found that it could help me save time and be useful for when I’m stuck on something or for some deadline-driven writing. However, I recognized the limitations of the model.

But, the question all PR professionals are asking is: can this AI model replace my work?

The answer is no. While AI can create efficiencies in processes and handle small tasks, it is not yet at the stage where it can replace the role of PR professionals entirely.In fact, as reflected in Sortlist’s survey study on how ChatGTP can impact careers, 74% of employers expect a significant increase in productivity thanks to this tool. Employers estimate that their productivity will double or even triple with the help of this tool.


As a professional in this field, I believe that while AI can provide support in some tasks, it cannot replace human touch and personalization. I have found ChatGPT to be a useful tool for generating ideas and content, but it has limitations like outdated information and inability to offer unique ideas or tone. It is important to note that AI can generate misinformation and make errors. Ultimately, I believe that human expertise and oversight are crucial in ensuring the quality and accuracy of content generated by AI.

In conclusion, ChatGPT has shown that it can be a valuable tool for overall professionals. It can save time and provide accurate and insightful information within seconds. However, it is crucial to recognize its limitations and use it responsibly to avoid the potential risks and ethical implications associated with its use, but it will be interesting to see how it evolves in the future.


Raquel Máximo is Senior Account Executive in Canela


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