Picvisa

When a family business becomes a benchmark in the sector, it indicates that its work and communication are well aligned. This is the case with PICVISA, a Catalan family business with over 20 years’ experience, specializing in the separation and classification of waste for the recovery of materials. It has revolutionized the sector with the application of AI and VA (artificial vision) in more than 16 countries.

As PICVISA’s communications agency, we were responsible for developing and implementing their digital communications strategy, from managing their corporate LinkedIn profile and social media ad campaigns, to managing their corporate blog and optimizing their website, with the aim of expanding their presence in the international market.

In just 6 months, we managed to organically increase their community of followers by more than 500 people, obtaining a total of 77,171 impressions and 6,300 interactions.  In addition, we guided their SEO strategy and optimized their investment in social media advertising, aligning it with their new objectives and needs, which resulted in excellent results.