Hinge

Hinge, the dating app designed to be deleted, arrived in Spain with a mission: to end up disappearing from the phones on which it was installed.

With this in mind, and with the creative axis of “may your next date be your last first date” we decided to create a launch campaign alluding to typical romantic comedies. To do this, we created a movie premiere poster with the message “It’s not a real movie poster, but it could be yours. With Hinge landing in Spain your next first date could be your last…” and we sent it to journalists along with several essential details to enjoy an unforgettable love story.

With this action we got coverage in key media such as El Español, 20 Minutos, Voz Pópuli or El Periódico de España. In addition, since the launch and throughout our collaboration, we have achieved more than 60 media impacts, highlighting the presence in El País – S Moda, Elle, Glamour, ABC, El Confidencial or El Mundo – Yo Dona.