Club Med

Can all-inclusive holidays be premium? If it’s at one of Club Med’s resorts, then the answer is yes. This is precisely the message we want to convey with the communication and influencer strategy that Canela has created for the brand.

And as there is no better way to explain it than to live it, we have focused on organising press trips for the main lifestyle and travel media, as well as for top influencers who have been able to have a first-hand experience in resorts such as Club Med Magna Marbella and Club Med Da Balaia. In addition, we have produced numerous audiovisual contents that have served to share these experiences with Club Med’s target audience.

Thanks to this, and in record time, we have achieved a total of 137 impacts (Hola.com, Expansión, Europa Press or Traveler) reaching an audience of 121,000,000 and an economic value of 670.000€.