Hinge, the dating app “designed to be deleted,” has chosen Canela as its communications agency to support its launch in Spain. Founded in 2012 in the United States, Hinge is the second most downloaded dating app in several key markets, including the UK and Australia. With its tagline “Designed to be deleted,” Hinge’s mission is to help users find genuine, meaningful connections—so they no longer need the app.
Canela will be the agency in charge of accompanying Hinge in the communication strategy and PR action plan
The objective is to help the app to position itself as the reference app for online dating, communicating its creative features and the innovative design of the Hinge app.
“Hinge has a great history of growth in other markets and we are confident that it will be a great success in Spain. Hinge’s core values—centered on authenticity and meaningful connections—align perfectly with Canela’s approach to communications, and we are thrilled to welcome them,” says Alba Calvet, Director of Canela Spain.
