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Facebook turns 20, but its users are still over 35

From tips on growing your community to the latest trending hashtags ☝️📝

February has come to an end and it’s time to recap the digital highlights with our #DigitalTrends ⬇️

Hashtags are essential for increasing reach and visibility: Instagram hashtags focus on topics like love and fashion, TikTok hashtags drive visibility, and LinkedIn hashtags emphasize leadership and technology.

France plans to prohibit social media access for children under 13 and require parental consent for teens aged 13 to 15. The Prime Minister relies on platform collaboration to enforce the measure effectively.

Facebook remains the leading platform in Spain with 33 million monthly users, primarily adults aged 35 to 64, and is more popular among women. Its highest usage is in the Canary Islands and Andalusia.

Meta reported $14 billion in profits in Q4 2023. Threads reached 130 million active users, posing a threat to X (formerly Twitter). Despite losses in its Reality Labs division, the company continues to invest heavily in the metaverse.

To gain followers on TikTok, focus on creating authentic content, leveraging trends, posting regularly, optimizing videos with music and popular hashtags, being original, and promoting your account on other platforms to maximize success.

Bluesky, Jack Dorsey’s alternative to Twitter, is now accessible to all without an invite. With a decentralized approach and its AT protocol, it aims to offer a more open experience compared to platforms like Threads and Mastodon.

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