This new course is full of news ⚡
And as every month, we bring you the most important updates: don’t miss it!
Instagram will make views the primary metric for all types of content, simplifying performance tracking. It also suggests monitoring ‘shares by reach.’ This trend is also seen on Threads and X.
Facebook now allows generating AI-powered images for posts and adding the Threads logo to your profile, expanding creative and customization options on the platform.
Carousels on Instagram allow posts with multiple images or videos, making them ideal for storytelling and boosting engagement.
Gen Z prefers YouTube for its authenticity and ad quality but rejects intrusive advertising. Advertisers must adapt their strategies to genuinely connect with them.
Instagram Stories now allow public comments, making them a more interactive and open space, increasing visibility and engagement.
TikTok introduces a new feed called ‘Explore,’ similar to Instagram’s. This feed could offer an opportunity for increased visibility and potentially serve as a space for advertising.
Bluesky is a decentralized social network created by Jack Dorsey, former CEO of Twitter. It offers an experience similar to X but without promotional content and allows users to customize their feed. It has attracted users dissatisfied with the changes on X.
TikTok now allows collaborative posts, helping reach audiences across multiple accounts. Prime Video Spain is already using it to promote content in partnership with creators. This feature will benefit brand growth on the platform.
Instagram launches ‘teen accounts’ with default privacy settings, which can only be modified under parental supervision or when the child turns 16.
