Club Med, the world leader in premium all-inclusive vacations, has chosen Canela as its new communications agency in Spain and Portugal to continue driving its PR strategy in both markets. The company, present in 32 countries around the world, offers exceptional destinations and locations and has some 75 Premium and Exclusive Collection resorts.
Since its creation in 1950 by Gérard Blitz, the brand has been synonymous with dreams, happiness and conviviality around the world. Club Med pioneered the concept of the all-inclusive vacation club and, true to this innovative spirit, has reinvented itself over time to enrich its offer (beauty of the sites, variety of activities, comfort of the spaces and personalized services) and offer new experiences to all types of travelers, especially families and couples. In addition, the company has a large number of resorts certified by Green Globe for their sustainable management. Providing access to unspoiled nature and its benefits is at the very origin of the birth of Club Med and the protection of biodiversity is part of its DNA.
Enhancing the relationship with the media and other audiences.
Since April 2023, Canela has been helping Club Med implement a communications strategy and PR action plan that will enable the company to achieve notoriety, position all-inclusive travel as a modern and sustainable tourism option and de-seasonalize tourism information in the media and other platforms.
“Spain has always held a special place in the heart of Club Med: in Mallorca (Balearic Islands) the first Club Med village was born from the intuition of Gerard Blitz. Now, it is time to implement new communication strategies that will allow us to grow our presence in Spanish and Portuguese media, as well as reach new audiences through different channels, and we believe that Canela can be a great travel partner. Their presence and knowledge of the sector in both countries has been a determining factor in our decision to seek their help”, says Rabeea Ansari, Managing Director Southern Europe & Emerging Markets.
Deborah Gray, Managing Director and Founder of Canela, comments that “in our agency we have a clear objective: to create excellent communication campaigns for brands whose services we believe in. And that is exactly what this partnership with Club Med offers us, a company that seeks the happiness of those who trust in its services, respecting the environment of its resorts and the communities that surround them. We are very pleased to accompany Club Med in this new phase and to help journalists and other professionals to learn about its new products and services.”
