How to create Thumb Stopping moments
You snooze, you lose. If you want to be on the cutting edge of social media trends you have to move very fast to get your brand to be one of the first to impact on the early adopters and create a tendency.
It is a challenge for every brand to attract attention, achieve engagement with contents, and sometimes go beyond bold creativity. To connect with the user we have to add value and try to excite our audience. How? Through innovative messages that allow them to experience a “Thumb-Stopping Moment” or, in other words, to get them put their thumb over your brand´s publication on the mobile screen.
We may wonder why this moment of impact has to happen on a mobile device and in this case the figures speak for themselves: 92% of Internet users access the internet from their smartphone. Did you know that throughout the day we look at our phone up to 150 times? Apps, mail, WhatsApp, social networks are undoubtedly one of the things we consult most on our mobile phones. So this is the reason we need to impact in a direct way and video can be our best way of doing so.
Video has been the greatest protagonist in Facebook for quite a while now. Profiles like PlayGround are a benchmark due to their success i in attracting our attention in an almost immediate way. But, they are not the only ones: breaking news, DIY and other tutorials… How many cooking recipes has Tasty brought to us? Video has become a quick and easy way to acquire information in such a natural way that sometimes we are not even aware.
The main reason, according to a study done by DEFY Media, is that video is leading the tendency to consume viral content and that it generates the most ´Thumb-Stopping Moments´. Actually, it is not surprising that the video occupies the top positions when it comes to getting our attention because we know from our own experience that we use it more and more when we post on our private social media accounts. Its success is based on immediacy and speed.
How many cooking recipes have you discovered thank to Tasty?
Live video streaming, the latest tendency in social media
The audience wants brands and true stories that generate emotions and make them feel the brand to the point of becoming real brand lovers. But to achieve that connection you have to leave the comfort zone and lose the fear of making a mistake and start creating original contents. Maybe that´s why live video has worked so well as a channel of connection between a brand and its community.
It is not easy to contemplate this tool in social media strategies due to the strict planning of the content, which often leaves little room for improvisation. You need to brave it’s just a matter of experimenting and finding what works best for us.
Connect with your community in a close way
Instagram Stories, Facebook Live, Periscope… We have to find a platform where our target audience is and start broadcasting. Don´t be afraid to be spontaneous, to show off the day to day of the brand, the company or even yourself in case you want to enhance your personal brand.
It is normal that at the beginning it takes some time and that we don´t exactly know how to do it, but the best thing is to do it in the most natural way since it is what will bring us closer to our followers. 70% of millennials feel more affinity with an influencer than with a celebrity. The reason for that: spontaneity and closeness.
Spontaneity and closeness foster the users´ identification with the brand
Use your social profiles to add value to your users through vide
Aside from being an advertising platform, social networks have become the most direct way of the contact between the brand and the user when it comes to queries. Why sticking to a simple tweet or message to connect with them?
Webinars have become a perfect tool to get closer to our users and to offer a personalized attention. We can carry out tutorials or product presentations so that the users can share their doubts, which can be answered in real time. In countries like the United States, 80% of companies already use webinars both with their current customers and potential ones.
There are many options and ways to explore the possibilities in the field of live streaming. You choose how, when and what to show your community. The difference with other resources is that it allows you to surf through the wave of digital trends. And yes, we should never forget that whatever strategy you use, the quality of the content is a key to success.