Smart content is the future of content marketing

Almost every company who knows anything about marketing is working on content marketing to attract traffic to its website. But are the contents companies offer relevant enough to all their users? If not, the consequences are a reduction in engagement, conversion and loyalty. To avoid this, the use of smart content, also known as dynamic…

Getting to know Eva Calo

As part of our Getting to Know (GTK) series where journalists, clients and team members share memories, ideas, experiences, today it’s the turn of Eva Calo, Head of Business to Business Practice in Canela Madrid.   Getting to know Eva Calo   Where were you born? Madrid Office: Madrid Describe yourself in 3 words: Indulgent,…

Getting to know Raquel Meca

As part of our Getting to Know (GTK) series where journalists, clients and team members share memories, ideas, experiences, today it’s the turn of Raquel Meca Garrido, Public Relations and Communication Manager at  Canela’s client Babbel.   Getting to know Raquel   Where were you born? Manresa (Barcelona). Describe yourself in 3 words: Extroverted, perseverant…

Portugal shouts above its weight for the Ocean

At Canela PR we are lucky enough to participate in communication campaigns that go beyond promoting a specific brand, product or service but also ones that can help improve the world we live in. This is the case of the Voice for the Ocean initiative that we managed in Portugal and that exceeded all expectations…

Getting to Know André

As part of our ongoing Getting to Know series, where we share ideas, experiences and anecdotes about the world of communication, today we’re talking to André Costa, Senior Account Executive in Canela Portugal.   Getting to Know André     Where were you born? Lisbon, right here in the city centre. Office: Lisbon Describe yourself in…

Artificial intelligence reaches public relations

The CIPR recently launched an interesting study that indicates that the use of artificial intelligence (AI) in public relations (PR) will triple in the next five years. So that’s we chose AI ​​as one of the trends in public relations in 2019, about which we should be attentive.     Does it mean that soon…

Five things we have learned at MWC 2019

Anyone who has ever been to the Mobile World Congress knows that it is impossible to cover everything that this event showcases. As in previous editions, this year´s MWC figures have reached its peak: 107.000 visitors, more than 2.400 exhibitors and an endless number of news. It should last for a month in order to…

Are Influencers transparent enough?

Is it OK that a young woman famous for participating in a reality show gets paid 3.000 euros for an Instagram post that took her ten minutes to prepare? Is it just as acceptable to promote a sunglasses brand as a dietary supplement, a betting site or an alcohol brand? Where is the line between…