Back to school (literally) with Canela PR
Ways for companies and institutions to reach new customers is forever changing and, in order stay ahead of these changes public relations is always evolving. The sector permanently requires new skills, especially amongst those who are involved in social media management. Our practitioners need to be able to exercise judgment about which Influencers actually influence, where can an online reputation be made or broken and most importantly of all how to measure it through KPIs and which metrics really count…
To make sure we stay ahead of the game Canela PR has been involved, together with other communication agencies, in organizing the Digital PR Academy, a training programme taking place in Barcelona. The first edition, which took place in Madrid, achieved a successful numbers of participants, with the objective of becoming a key training programme on latest trends about online communication for consultants and experts.
ADECEC, the Association of Public Relations and Communication Consultancies of Spain, of which Canela is a member, is leading this programme which consists of seven “Power Sessions” that will start on 23rd of October and last until 11th of December.
ADECEC and its team of agencies have responded to a need identified by of agency’s directors, communication departments, journalism and other communication sectors to learn about new tools in a practical way and to apply them in their professional day-to-day life.
The Digital PR Academy is designed and led by managers of the best communication agencies in Spain, digital experts and communication directors from leading companies. Together with other agencies and consultancies, Alicia Comunicación, apple tree communications, Atrevia, Globally and Weber Shandwick, Canela PR has participated in the design and execution of the project, giving support to the different modules, their content and spokespeople as well as managing the logistics of the sessions.
The Digital PR Academy sessions will cover the following topics: how to plan effective strategies of Digital PR, how to manage correctly the Online Reputation of brands and how to face an online communication crisis, how to decide and execute a social media plan, how to analyze the KPI metrics, and some experts will also provide the keys to create the most appropriate content for online platforms and reach a correct positioning. In addition, the participants will be trained on the potential digital audiences and the new profiles of Influencers.
According to Alba Calvet, director of the Canela office in Barcelona, “it’s great to be part of a team of fellow agencies who are working together to raise the level of the digital offer across all of the public relations agencies in Spain. I am certain the Barcelona sessions will be a great success as we have noted a real apetitie for people to improve their skills in Digital PR”.
All of those participants who complete the Digital PR Academy will get a Certificate of Digital Proficiency from ADECEC, the Spanish Association of Communication Consultancies, which will declare them as digital communication experts.