What PR trends will dominate in 2020?

A new year begins full of challenges in the world of public relations (PR), marketing and communication. What can we expect from 2020? From Canela PR, we are going to look at phenomena such as expert platforms which make their knowledge available to the media. Innovations such as automatically generated content and the growing weight…

The best Canela PR campaigns in 2019

In 2019, we have achieved different awards and recognitions for our work as a communications agency and for the creativity of our campaigns. Although it is difficult to choose as all implied a lot of effort and imagination from our side, here is our selection of the four best campaigns we managed last year. Glassdoor…

Smart content is the future of content marketing

Almost every company who knows anything about marketing is working on content marketing to attract traffic to its website. But are the contents companies offer relevant enough to all their users? If not, the consequences are a reduction in engagement, conversion and loyalty. To avoid this, the use of smart content, also known as dynamic…

Getting to know Eva Calo

As part of our Getting to Know (GTK) series where journalists, clients and team members share memories, ideas, experiences, today it’s the turn of Eva Calo, Head of Business to Business Practice in Canela Madrid.   Getting to know Eva Calo   Where were you born? Madrid Office: Madrid Describe yourself in 3 words: Indulgent,…

Getting to know Raquel Meca

As part of our Getting to Know (GTK) series where journalists, clients and team members share memories, ideas, experiences, today it’s the turn of Raquel Meca Garrido, Public Relations and Communication Manager at  Canela’s client Babbel.   Getting to know Raquel   Where were you born? Manresa (Barcelona). Describe yourself in 3 words: Extroverted, perseverant…