The dangerous game of taxing technology companies

By Eva Calo, Head of B2B   Spain is the first European country to establish the so-called “Google rate”, a tax on technology companies intended to offset national taxes that these companies, in some cases, avoid paying due to their imaginative fiscal engineering. The European Union is considering applying it throughout its territory, something that…

Getting to know Diogo Marcelo

As part of our ongoing Getting to Know series, where we share memories, ideas, experiences and anecdotes about the world of communication, today we’re talking to Diogo Marcelo, Senior Account Executive in Canela Portugal.   Getting to Know Diogo   Where were you born? Lisbon Office: Lisbon Describe yourself in 3 words: Passionate, Driven and…

The new era of experts

Fake news isn’t all bad. According to a research by Kantar, the barrage of fake news has increased confidence in traditional media. As a result users have become increasingly demanding when it comes to information we consume: we look for different versions, we go to “fact checking” sites and think ahead we share information. We…

What PR trends will dominate in 2020?

A new year begins full of challenges in the world of public relations (PR), marketing and communication. What can we expect from 2020? From Canela PR, we are going to look at phenomena such as expert platforms which make their knowledge available to the media. Innovations such as automatically generated content and the growing weight…

The best Canela PR campaigns in 2019

In 2019, we have achieved different awards and recognitions for our work as a communications agency and for the creativity of our campaigns. Although it is difficult to choose as all implied a lot of effort and imagination from our side, here is our selection of the four best campaigns we managed last year. Glassdoor…

Smart content is the future of content marketing

Almost every company who knows anything about marketing is working on content marketing to attract traffic to its website. But are the contents companies offer relevant enough to all their users? If not, the consequences are a reduction in engagement, conversion and loyalty. To avoid this, the use of smart content, also known as dynamic…