Wonderbox, presence in TV in prime time
Wonderbox | Product placement
Wonderbox in “El trueque” section of El Hormiguero, a hit Spanish TV program at Antena3 channel
Wonderbox, leading company in the experience packs sector in Spain, entrusted Canela to manage their communications and public relations in the Spanish market. Canela secured a product placement appearance in “El trueque” section of El Hormiguero, a TV program at the Antena3 channel, broadcasted daily in prime time and with a daily audience of 3 million viewers.
With this action, Canela achieved more visibility for a wide range of Wonderbox packs and this coincided with a potential shopping moment such as Fathers’ Day. The TV program “Zapeando” with an audience of 907.000 viewers, re-emitted the following day “El trueque” section of El Hormiguero programme, which implied a double impact achievement.