Promoting sustainable water consumption with TAPP Water
TAPP Water | Press office
TAPP Water, the startup revolutionizing the filtration systems of tap water in Spain wanted to make know their revolutionary brand and products among the Spanish media.
Since 2017 Canela manages its press office, as well as an intensive product testing programme among Spanish journalists and influencers. The objective is raising public awareness regarding the environmental impact of the excessive consumption of plastic bottles, as well as promote responsible and sustainable water routines, through water filtration systems such as TAPP 1 and TAPP 1s.
Since the beginning of the collaboration, Canela achieves a monthly average of 20 articles for TAPP Water including top tier media such as La Vanguardia, El Economista, El Mundo or El País, as well as competitions and in-depth articles in men’s and women’s lifestyle magazines such as Diez Minutos, Yo Dona, Telva, Women ‘s Health or Esquire.
14 in-depth interviews were managed with the partners and founders of TAPP Water on national and local media as well as radio stations such as Expansión, La Vanguardia, Gestiona Radio or Onda Cero. Canela also managed an interview and extensive report about water consumption with Rocio Alcocer, founder of TAPP Water in the TV outlet Informativos Telecinco.
Finally, 30 journalists and influencers has been able to exclusively test TAPP Water products, sharing their experiences in regional and national media, as well as their social media networks.
20 Pieces of coverage per month
15 Competitions & in-depth articles
14 In-depth interviews
30 Exclusive product reviews