Promoting sustainable water consumption with TAPP Water
TAPP Water | Press office
TAPP Water, the startup revolutionizing the filtration systems of tap water in Spain wanted to make know their revolutionary brand and products among the Spanish media. Canela started managing its press office, as well as an intensive program of product testing among Spanish journalists and influencers with the objective of raising public awareness regarding the environmental impact of the excessive consumption of plastic bottles, as well as promoting responsible and sustainable water routines, through water filtration systems such as TAPP 1 and TAPP 1s.
- Monthly average of 20 clippings including top tier media such as La Vanguardia, El Economista, El Mundo or El País.
- 10 competitions and articles managed in men’s and women’s lifestyle magazines like Diez Minutos, Yo Dona, Telva, Pronto or Esquire.
- 3 in-depth interviews with the partners and founders of TAPP Water on national radio stations such as Gestiona Radio and Onda Cero.
- About 25 journalists and influencers were able to exclusively test TAPP Water products, sharing their experiences in regional and national media, as well as through their social media networks.