Positioning Lenovo as a leader in Spanish media
Lenovo | Press office
During 2016 and for three years in a row, Canela has managed Lenovo’s press office, also including since September professional and corporate division in its activities.
Through local events, such as the Yoga Book presentation event, and international events such as IFA and CES, Canela has achieved high impact coverage and interviews with the spokespeople of Lenovo in relevant Spanish media.
- During 2016 Canela generated 1.914 clippings in a wide variety of target media, not only IT but also national, business and lifestyle.
- 50 interviews including broadcast media.
- More than 45 journalists have reviewed the latest Lenovo products and have published the articles with very positive results.
- Canela has managed the participation of Lenovo in movies and TV series and programs like: Ciega a Citas, El Contenido del Silencio, El Ministerio del Tiempo, La Embajada, No culpes al Karma, El Accidente, El Hormiguero…