Offering the best tips for animal welfare
Petcurean | Press office & Social media
Canela was appointed by Petcurean, a leading specialist in premium quality and nutrient-rich pet food, to raise awareness about its high-quality products and their mission of always putting pets first. Canela was in charge of managing press office and social media to provide the media and influencers with relevant information about pet nutrition and common myths around this topic.
- In just one-month campaign, Canela achieved high quality pieces in top national and regional media such as ABC, La Voz de Cádiz, as well as in main pets and veterinary publications.
- 2 interviews in leading pet blogs with the aim of positioning Petcurean´s specialists as opinion leaders.
- During the social media campaign, in collaboration with relevant influencers, we reached 160.000 pet lovers and achieved 4.000 engagements and more than100 participants in the contest.