Mercado de Las Ventas re-opens to the public
Mercado de Las Ventas | Brand relaunch
Mercado de Las Ventas chose Canela PR to communicate its reopening and spread the message about the new customer experience on offer. Alongside the food stalls, the renovation includes an area destined for global cuisine as well as a gym at the top of the building. Also in attendance at the opening was Dª Manuela Carmena, Mayor of Madrid.
- Over 30 media had the privilege of being the first to enjoy this new concept of market.
- TVE covered live the reopening dedicating more than 7 minutes to the event during the morning program “Amigas y Conocidas”.
- Spain’s most relevant national media, broadcast and TV such as La Sexta, Telemadrid, COPE, ABC o EFE attended to the inauguration.
- High impact coverage appeared in national, lifestyle and food and beverage media, like La Vanguardia and Traveler.