Making the urban market a “hot spot” for the 2nd time
The Pitch Market Lisbon | Event
Canela was challenged by the organization of the event “The Pitch Market Lisbon” – the maritime container village, dedicated to present the Portuguese design brands – to be responsible for the Public Relations during the 4 days of the event.
It was prepared a communication plan with different perspectives, in order to obtain results that follow the expectations of the brand: communication focused on brand, profile interviews to the event director and mass media in the week of the event.
More than 90 pieces of coverage including national, cultural and vertical media. At the TV level, Canela managed the event, covered for more than 1h30 minutes on different national television media, such as RTP, SIC and TVI. In terms of radio coverage, Canela got 4 interviews in a total of 16 minutes of news coverage. In an overview, the news about The Pitch Market Lisboa 2016 had an AVE of over € 1M.
+90 Pieces of coverage