Lenovo Portugal launched it´s Instagram account
Lenovo | Social Media
More than 60 followers in the page of the Instagram in just one week
Lenovo´s technology company challenged Canela PR to create and manage the Instagram account in Portugal with a Lifestyle approach. One of the main goals was to reach a younger audience using more informal language and, at the same time, creating brand awareness.
To increase the number of followers, a Facebook advertising campaign linking to Instagram with two different moments was held to create community interaction and increase page followers. Canela defined a plan with proposals of images related to Lifestyle, Millenialls and trendy content.
- More than 60 followers in the first week
- More than 200 followers in the next month
- The campaign had more than 2k of engagement