Lenovo launches 2016´s star product in a 3 in 1 event
Lenovo | Brand Launch
Lenovo, the leading technological company, asked Canela to make their PR office in Portugal and the first challenge was a 3-in-1 event to launch the star product, Yoga Book – press event, partners dinner and retail party.
- 22 pieces of coverage including major IT and general media.
- 4 interviews with key Lenovo spokespeople in media such as Sapo Tek and Pplware.
- More than 15 media interested in making Yoga Book review.