Launching Yuneec Breeze in Spain
Yuneec | Product review
Canela was appointed by Yuneec to conduct a product review programme in Spain for its new cutting-edge drone: Yuneec Breeze. The aim was to get the maximum coverage for Breeze’s launch in Spain and to position Yuneec as a leader in the electronic aviation sector.
- Canela prepared and distributed both a press release and a bazaar achieving more than 40 pieces of coverage for Yuneec Breeze in top national, IT and lifestyle media such as La Razón, El Economista PDA, El Mundo or Computer Hoy.
- 5 interviews with Yuneec’s COO in Europe in well-known technology media such as Xataka, Computer Hoy or Gizlogic.
- 15 journalists tested Yuneec Breeze and published their reviews in a multiplatform campaign including printed and online media, YouTube, Facebook, Twitter, Instagram and Google+.