How to get fashion bloggers interested in hard drives….
WD | Event management
We had to think creatively about how to entice the Fashion Bloggers along to a WD event.
Hard drives are not exactly top of mind for Fashion Bloggers so we had to think creatively about how to entice them along to a WD event.
So we approached renowned photographer, Brian Hallett, and asked him to provide our target bloggers to a Photography Masterclass including tips and tricks about photography and backup. And as if that wasn’t enough the attendees were treated to manicure session with nail polish that matched the new colour range of the My Passport Ultra drives.
Particpants in the event included, influencers like Mujer Global, De Guapas, En Femenino and Just in My Handbag, who mixed with IT journalists from Clipset (20 Minutos), Giztab and Gadget. The combination resulted in some great coverage for WD as well as plenty of activity in social media using the #My Passport hashtag.