Experiential day with Lenovo during MWC 2017
Lenovo | Tradeshow support
For the third consecutive year, Canela managed Lenovo’s Influencer & Fans programme during Mobile World Congress 2017. The main goal was to provide Lenovo’s guests with experiential activities and create opportunities so they can have a first-hand experience with Lenovo´s top products in an entertaining way.
- Canela managed the coordination of the group of 15 Lenovo’s Influencers & Fans from 9 countries worldwide.
- During the competition-based cooking workshop Lenovo’s guests created their own meals with professional chefs using Yoga Books to note down recipes
- Accompanied by four professional photographs, during the #DifferentZoomsBetter Photography Masterclass around some of the Barcelona´s most picturesque neighborhoods, the participants learnt something new about important styles of photography using Moto Z and Hasselblad TrueZoom Mod.
- High impact visual content and conversations in social media and blogs about the Lenovo MWC experience in Barcelona.